For sports clubs and event organisers

A branded matchday and event guide for every travelling fan

Whether it is an away fixture, a festival or a convention, your ticket holders are travelling to see you. MagiPort turns every ticket into a guide under your brand — hotels near the venue, places to eat and drink, transport and things to do before and after.

We build and run it. Your club or event earns commission on what fans and visitors book, and owns the trip as well as the ticket.

A group of football supporters in away kits laughing on a Milan street with the Duomo cathedral behind them.

What your customer sees

The Northstanders · Manchester → Milan

FC Northstand sells out an away fixture in Milan, and the club sends every ticket buyer a link to a branded matchday portal with content targeted to travelling fans — verified hotels near the ground, late-night Navigli restaurants, a Friday Duomo walking tour, and a Saturday-morning Lake Como day trip.

Illustrative scenario.

Own matchday end to end

Clubs and organisers sell the ticket, but the hotel, the travel, the meal before kick-off and the day out after are booked elsewhere — often without the fan ever hearing from you again until the next fixture.

A matchday or event guide on your own domain keeps your brand with them for the whole trip. It helps fans and visitors plan around the fixture or the programme, and every relevant booking earns you a share of the commission.

What the guide includes

  • Hotels near the venue

    Places to stay for the night before, the night after or the whole weekend.

  • Getting there and back

    Transfers and transport timed around kick-off or the programme.

  • Bars, restaurants and meeting points

    Where travelling fans and visitors can eat, drink and gather.

  • Things to do

    Tours and day trips for the hours either side of the event.

  • Your own offers

    Merchandise, hospitality upgrades or travel packs surfaced in the guide.

  • Countdown and venue guides

    Practical information that brings fans back to the guide.

Where it reaches your customers

  • Ticket confirmation emails
  • Your club or event app
  • Matchday and pre-event emails
  • Member and season-ticket communications
  • QR codes on tickets and wristbands
  • Social posts for away fixtures
The service

Done for you. Not built by you.

You sell the ticket. We build and run the branded destination portal around it, tailored to who your customer is — the hosting, the design, the content, the support and being found everywhere: Google, ChatGPT and the rest. You handle the brand sign-off and watch the revenue.

We handle

Personalised content per customer

Every traveller sees content shaped by who they are — family, business, fan, city break — and where they're going. The portal knows the journey.

Hosting & infrastructure

Premium cloud hosting, sub-second loads, monitoring and security. Always-on. You'll never get a 3am call about it.

Design & development

Your brand, your domain, your tone. Designed, built and continuously improved by our team. No briefs back into your studio.

Found on Google & in ChatGPT

SEO and AI-search visibility built in — so your portals show up in Google, ChatGPT, Claude, Perplexity and Gemini. Kept current as the search landscape shifts.

Always optimising

We test layouts, copy and recommendations against real ancillary revenue. The numbers go up; you stay out of the weeds.

Real human support

Strategic reviews, not ticket queues. UK working hours. We act like part of your marketing team — because we are.

You handle
Three things. Nothing more.
  • 1
    Brief us once

    Brand, tone, audience. That's it.

  • 2
    Sign off the design

    Live in weeks, not quarters.

  • 3
    Watch the revenue

    Real attribution per booking — inside the dashboard we provide.

No CMS. No content team. No SEO agency. No portal roadmap. Just a branded trip companion that quietly compounds revenue.

Questions from sports clubs and event organisers

Does it work for events as well as football?
Yes. The same guide works for away fixtures, tournaments, festivals, concerts and conventions — anywhere ticket holders travel to a venue and need somewhere to stay and things to do.
Where does the guide live?
On your own domain, such as matchday.yourclub.com. Fans open it from their ticket confirmation or app; there is nothing to download.
What does our team need to integrate?
One trigger from your ticketing flow — a webhook, an email forward or a campaign trigger. We handle content, design, hosting, partner inventory and optimisation.
How is the commission shared?
MagiPort works on a managed, performance-based model: revenue from destination bookings is shared, so there is no build cost to recover. We will model the opportunity for your fixtures or events on a discovery call.
Onboarding launch partners now

Turn every booking into a destination.

Book a 30-minute walkthrough. We'll show you the portal your customers would receive, the ancillary revenue it earns, and how little your team needs to do.

hello@magiport.com · We typically reply within one business day.